BrightWorldKids
Privacy Policy
Last updated: December 2025
Who We Are
BrightWorldKids (“we”, “us”) provides an adaptive learning platform for children aged 4–12 that combines physical learning tools with AI-supported educational guidance. Contact: privacy@brightworldkids.ai.
Our Commitment to Children’s Privacy
- Data minimisation – we collect only what is necessary for learning.
- No advertising or profiling – we never sell or monetise children’s data.
- Parental control – parents can access, review, and delete their child’s data.
- Transparency – we explain clearly what data is used and why.
What Data We Collect
Data we collect
- Age or age range (not full birthdate)
- Learning interactions (questions, answers, activities)
- Learning metrics (difficulty level, mastery progress, engagement signals)
- Pseudonymous session identifiers
- Language/locale preference
Data we do NOT collect
- Full names or surnames
- Home or school addresses
- Phone numbers or email addresses
- Photos, videos, or voice recordings
- Precise location data
- Social media identifiers
If personal data is accidentally shared, it is automatically ignored or redacted.
How We Use Data
- Provide adaptive, age-appropriate learning
- Adjust difficulty and teaching strategies
- Generate learning summaries for parents or teachers
- Improve system reliability and safety
- Never for advertising, marketing to children, or behavioural profiling
AI and Automated Decision-Making
Our platform uses AI to select learning strategies, adjust lesson difficulty, and recommend next learning steps.
- Decisions are rule-constrained and educational only.
- No commercial profiling.
- Parents may request explanations of learning decisions.
Data Sharing
We do not sell children’s data. Data may be processed by trusted infrastructure providers (e.g. cloud hosting) strictly for service operation and security under GDPR-compliant agreements.
Data Retention
- Learning data is retained only as long as needed to support learning.
- Parents may request deletion at any time.
- Inactive session data is automatically deleted after a defined retention period.
Parental Rights
Parents or legal guardians may access, correct, or delete data, and withdraw consent.
Requests: privacy@brightworldkids.ai
Legal Basis
- Parental consent
- Legitimate interest in providing educational services
- Compliance with GDPR, UK GDPR, and applicable child-data standards
Changes
We may update this policy to reflect improvements or legal changes. Significant updates will be clearly communicated.